Which links are considered the most valuable for website promotion: research ...

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Welcome readers to the SPYSERP blog! Today we will talk about link building, or more precisely, about the links that webmasters use to promote their resource.

There are a lot of misconceptions and myths in this area, so we on page seo service decided to independently conduct an analysis of the link mass of various sites to determine the value of one or another type of link.

EDU and GOV links
Despite the misconception that EDU links are favored over all others, this is not the case in practice. In early September of this year, Google employee John Mueller debunked this misconception by informing webmasters that Google's search engine ignores many links from EDU domains.


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According to the expert, the search engine ignores such links due to the large number of spam resources that are posted on educational sites.

Until about 2008, such links were bought much more often than now, and the cost of links was significantly higher than usual. Previously, only educational institutions (universities, colleges, etc.) that have the appropriate accreditation and, accordingly, greater authority compared to other resources could receive placement in the EDU domain. At the moment, the search engine does not take into account all these parameters and EDU links have no advantage over others.

The situation is slightly better with GOV links - i.e. links from government agency domains. Such links are still widely used to achieve better ranking results, but not all links are suitable for this: as in the case of EDU links, the search engine takes into account the spaminess of a particular donor from which links to acceptors go.

We contacted John Mueller to clarify this issue. The answer in this case was unambiguous - the GOV domain has no advantages over all the others, and therefore when choosing donors, you should not pay attention solely to the fact that the donor has a government domain.


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Web 2.0 links
Many in 2018 consider them useless and not worthy of attention. However, this is not so - in practice, many experts indicate the effectiveness of using links from Web 2.0 blogs. To get really high-quality links, blogs must be properly “pumped up” and practically no different from regular sites.

Are Web 2.0 blogs used by famous companies? We did some research and found that even reputable resources like Huffington Post (a major media outlet in the US) use them:


Huffpost
There are more than enough similar examples on the web. From this we can conclude: web 2.0 blogs still work well, but they must be spam-free, well-created and “pumped up”.

Links from comments
Links from comments are another source of link mass formation for a site. Many webmasters use them so that such links are taken into account by the search engine when ranking a site or a specific web page.

At the same time, not all links (even with high rates) are useful for the site. This issue has been repeatedly considered by experts on Reddit , and the result was unambiguous: most links received from comments are spam, and therefore are not suitable for high-quality link promotion.