Master in Digital Marketing INDEX OF CONTENTS

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You are ready? Let's go there! You may be interested in: What are metrics in Digital Marketing These metrics are data that are expressed numerically and are used to measure, compare and assess the performance of certain online marketing actions . In other words, they are factual marketing indicators that answer the question how to measure a digital marketing campaign . These metrics or indicators will tell us whether or not we are meeting the strategic objectives of our campaigns and are known as KPIs, Key Performance Indicators or Key Performance Indicators .


They allow us to quantify with precision and immediacy Belarus WhatsApp Number what is happening. If you want to know more about KPIs, we recommend this guide on KPIs in which you will perfectly understand how to choose one or another metric to measure your business. You may also be interested in: Master in Digital Marketing Examples of metrics in Digital Marketing As we said at the beginning of this post, the metrics you will choose will depend on what your Marketing channels are through which you find and impact your potential clients. If your business is in the online world, you most likely have digital assets such as a website, social networks and paid campaigns on various channels.





That is why we will review the main digital marketing KPIs of these channels that we have mentioned. To focus the matter perfectly, you must differentiate the most popular types of metrics : Web traffic metrics : They are related to the performance of your website and reflect aspects such as visits, users, page views or bounce rate. PPC Metrics . They relate the investment made in some type of online advertising with the results obtained. This is the case of CPC or cost per click, CTR and conversion rate. Social network or social media metrics . They are related to communication and content campaigns carried out on social networks.