Place links in the signature of emails and materials

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At every opportunity to communicate with users, take advantage of it to make it easier for them to access your website.

To do this, you can place a link to your website, your social me Chinese Overseas Asia Number Data dia profiles and other online pages that you have available, in your email signature and in the materials that your company produces.

Include social sharing buttons on your pages
Encourage interaction with your users by including sharing buttons for your social networks on your website pages.

There are also some plugins on WordPress, for example, that make this work easier and that already leave the buttons fixed on the pages of your website.

Buttons such as “tweet” on Twitter and “recommend” on Facebook are some of the most important for accessing these social networks.

Sharing your content and materials is important, as it will increase the reach of your publications, also increasing your visibility.

Create institutional content
In addition to informative content, it is very important that your industry creates institutional content that is related to the product or service you offer.

Some suggestions are: explanatory texts and success stories, for example.

This type of work increases the relevance of your industry with your audience, because they will know more about what you do and, consequently, you will have more credibility.

Be careful with duplicate content
The diversity of content on the internet is so great that you need to be careful not to create duplicate content.

When you produce duplicate or even copied content, your positioning suffers a negative impact, as the oldest publication is the one that will count as a relevant aspect for search engine indicators.

Therefore, pay attention to the originality of your content.

This digital marketing technique will help you position yourself better in online search engines, which will increase the visibility and credibility of your industry.

Have an active chat

With this digital marketing technique, you give the user more trust and bring your contact with them closer.

You can form a team to answer the chat and provide the necessary support to users.

This team can clarify all doubts, requests and provide suggestions for products that meet each person's needs.

But be careful: try to respond as quickly as possible to any request that arises in the chat. This will be part of the positive experience your potential customer will have with your brand.

Repurpose posted content
Content already posted on social media does not need to be discarded and never used again, on the contrary, it can be reposted after a certain period of time.

This is a great opportunity for your website visitors to learn about older materials from your industry and also to generate more traffic to your website.

Tip: Try to manage all these posts and tasks with a tool like Trello, for example, or by creating spreadsheets.

This way you don't run the risk of losing postage control and have your planning established in an organized way.

11. Insert links to landing pages in social media posts
A post on social media has a very large reach and you can take advantage of this by inserting calls-to-actions with direct links to your landing pages in the posts.

This simple action can greatly increase the number of people interested in your website.



12. Promote your Facebook posts to the desired audience
Viewing a Facebook post is limited to approximately 10% of your contacts.

To increase the reach of a publication, there is the “promote” tool that Facebook itself offers to reach more people according to your target audience.

With it, you can segment and direct your content to the desired audience.

13. Follow your customers on social media
Creating the habit of following your customers on social media allows your industry to create new channels of contact with them.

This relationship can make the customer feel valued and will most likely follow your industry page back.

The greater the number of followers your pages have, the greater your credibility in the market.