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Since the outbreak, the popularity of online trading platforms such as Amazon and AliExpress, which offer goods from many different brands, has increased significantly. Their users are consumers, and online shopping is the main form of purchasing products. This type of platform is particularly valued by generations. Of this group, as many as 10% of online customers use them. As the age of the respondents increases, the proportion of market users decreases.

Indeed, the share remains high among Millennials, accounting for , of online customers, but the share among Gen 1 and Baby Boomers is . We blogged a while ago about what marketing is and how to use it in your sales strategy. However, the photo retouching fact that online trading platforms are growing in importance does not mean that buying products online will completely replace buying in stores. Still, Capgemini's survey shows that most people say they intend to return to regular shopping venues once the pandemic subsides. Interestingly, there has been an increase in the number of people saying they are willing to shop in-store on a regular basis compared to before the pandemic. At the beginning of the year, the proportion of such respondents was , while in month and year it was.



This may be due to customers being severely affected by the lack of traditional shopping experience. This means having your order delivered to your door isn't always better than going to a store. Consumers expect multi-channel sales, focusing not only on one form of interaction but also on the possibility of shipping products to a designated address and visiting fixed stores. Baby boomers have the highest propensity to visit physical stores. Of this group, respondents frequently make traditional purchases. The propensity for such interactions with sellers decreases as the age of the respondents decreases.