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It’s also an easy way to reach many people at once. After all, more than 90 percent of the U.S. population has email accounts. Another advantage of email marketing is that it doesn’t take up much time. You can automate many aspects of the work. Artificial intelligence enables companies to segment users and personalize email marketing campaigns. AI can also send automated email messages in response to customer actions. Research shows that AI usage in email marketing boosts revenue by 41 percent.